Kraft® + taco bell packaging
The Kraft® suite of Taco Bell® packaging was in need of a vibrant, modern, craveable facelift. And the product category itself needed a true cultural disruptor. They got both.
CREATIVE: Arcy Valencia, Alex Ezell, Rolex Vidal, Chris Selter, Jess Kirkman, Christopher Ayres
ACCOUNT: Sam Carlino, Kate Goldsmith, Elle Ulla, Lisa Schnitzer
TACO BELL CHIPS PACKAGING
taco bell CHIPS packaging
Our iconic sauce packets, both flavors and package design, take center stage in our first foray down the chip aisle.
CREATIVE: Michelle Badua, Winston Elliott, Chris Selter, Jess Kirkman, Christopher Ayres
ACCOUNT: Kristen Powell, Lisa Schnitzer, Kristin Anderson