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Kraft® + taco bell packaging

The Kraft® suite of Taco Bell® packaging was in need of a vibrant, modern, craveable facelift. And the product category itself needed a true cultural disruptor. They got both.

CREATIVE:  Arcy Valencia, Alex Ezell, Rolex Vidal, Chris Selter, Jess Kirkman, Christopher Ayres
ACCOUNT:  Sam Carlino, Kate Goldsmith, Elle Ulla, Lisa Schnitzer

 

 

TACO BELL CHIPS PACKAGING

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taco bell CHIPS packaging

Our iconic sauce packets, both flavors and package design, take center stage in our first foray down the chip aisle.

CREATIVE:  Michelle Badua, Winston Elliott, Chris Selter, Jess Kirkman, Christopher Ayres
ACCOUNT:  Kristen Powell, Lisa Schnitzer, Kristin Anderson