REBRAND

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REBRAND

In 2016, Taco Bell worked alongside creative consultancy Lippincott to evolve our brand identity.

CREATIVE: TBD, Restaurant Engagement Team, Lippincott


 

PACKAGING

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PACKAGING

As part of our rebrand, we reimagined our packaging system as a modern “pop-art” interpretation of the brand’s iconic logo.

CREATIVE: Arcy Valencia, Rolex Vidal, Alex Ezell, Christopher Ayres
ACCOUNT: Elle Ulla, Kate Goldsmith, Lisa Schnitzer, Kristin Anderson